Hi, I’m Alex!

I’m the CTO and cofounder of Peg

I enjoy making: websites, stupid faces


CTO, 2014 – Present

Peg makes it quicker, easier and safer for brands to work with influential video creators - on YouTube and other platforms. We launched our beta in Q4 2014 and raised our seed round in Q2 2015.

Peg's currently being used by hundreds of the world's top brands and agencies including Google, Twitter, Unilever, Microsoft, Sky, Ogilvy and McCann.

As CTO I’m heading up the development of our platform with a team of truly awesome developers. Right now Peg is built with a Rails backend and AngularJS front-end, with a bit of extra magic sprinkled throughout!

Feel free to drop me an email at alex@peg.co for anything Peg-related! Or if you'd like, drop by our offices at 113 Shoreditch High St, London, E1 6JV.

Makers Academy

Senior Coach, Jun 2013 – Sep 2014

At Makers Academy - a 12-week coding bootcamp in Shoreditch - I oversaw the course's latter half, covering Ruby, TDD, Rails, JavaScript, responsive design & realtime technologies.

Makers is an awesome place to learn to code! I'd highly recommend it to anyone looking to become a developer. A couple of media appearances from my time at MA are below:

Interview w/ London Live TV


Sky News piece



2006 – 2013

I did freelance development and consultancy for 7 years, for clients in the UK, the States & Canada. I got to work with fantastic companies and organisations, including Grubwithus (YC '12), Huckberry, UNICEF and Nike.

This site is open-source (more info) - here's the source code for this page.