Hi there !
I’m Alex Peattie

I'm currently working at Front as the Director of Engineering in EMEA. I manage our local Engineering Managers and oversee our product engineering teams here in Paris. We're particularly focused on building powerful features for Front's admins: like automation and AI capabilities, reporting and analytics, and compliance and workforce management tools.

Front's a great place to work! We have a strong culture of collaboration, we're growing our teams (sustainably!), and we love shipping great software that makes our customers' lives easier. We're hiring – so don't hesitate to drop me a line if you'd like to learn more.

I co-founded and co-ran Peg - a B2B software platform to help top brands & agencies work with influencers - for five years. It was incredible journey - we worked with over 2,000 companies worldwide, assembled a fantastic team and raised $2M from angel investors. At our peak I managed a dozen direct reports and a technology budget of ~$400k annually.

Peg also offered up plenty of interesting technical challenges. The platform had to track and intelligently rank more than 2 million influencers, tag many billions of photos and videos, and use natural language processing to identify influencers mentioning brands. In 2021, Peg's platform was acquired by Current, an influencer marketing outfit based in the US.