Hi, I’m Alex!

I’m the CTO and cofounder of Peg

I enjoy making: websites, stupid faces


Co-founder & CTO, 2014 – Present

Peg is a software company that builds products to help global advertisers become influencer marketing gurus. Our mission is to shift $1bn away from traditional media, towards independent content creators.

Over 1,300 companies have signed up, across 169 countries. Paying customers include Google, Unilever, Universal Music, Mediacom, Edelman and Havas Media Group to name a few. Over 8,000 top-tier influencers currently signed up, with a combined social reach of 2bn. To date, Peg has raised over $2M from more than fifty top angel investors in London.

We process hundreds of millions of data-points daily as part of our mission to matchmake brands and influential content creators. The platform is built with a Ruby on Rails backend, an Angular front-end, with a smattering of Python microservices. Full details on our stack are available on Stackshare. PS - we're always hiring talented developers!

Feel free to drop me an email at alex@peg.co for anything Peg-related! Or if you'd like, drop by our offices at Irongate House, 22-30 Duke's Place, London, EC3A 7LP.

Makers Academy

Senior Coach, 2013 – 2014

At Makers Academy - a 12-week coding bootcamp in Shoreditch, I was lucky enough to train over 200 amazing junior developer (who in most cases had no prior coding experience). I was responsible for running the course's second half focusing on web technologies including Ruby on Rails, databases & SQL (Postgres), node.js, TDD w/ RSpec and Jasmine, AJAX, WebSockets.

It was a pleasure to design a curriculum to cover such a wide range of material in a short time, and to teach so many incredible students, who have gone on to jobs at the likes of Facebook, GDS, Thoughtbot, Pusher, Pivotal Labs and Amazon. A couple of media appearances from my time at MA are below:

Interview w/ London Live TV


Sky News piece



2006 – 2013

I spent seven years working as a software developer on a consultancy basis for a wide range of clients - Fortune 500 companies, several Silicon Valley startups, online retailers and NGOs including UNESCO. I was most often working with Ruby on Rails, JavaScript and jQuery, and RDBMSs (especially PostgreSQL) with a focus on building reliable, performant web apps that users loved.

This site is open-source (more info) - here's the source code for this page.