Hi there !
I’m Alex Peattie

I’m a CTO, founder, software engineer, speaker, blogger, coach and proud Welshman! Currently based in London, UK.


The story so far...

Peg (2015 — 2020)

I co-founded and co-ran Peg - a B2B software platform to help top brands & agencies work with influencers - for five years. It was incredible journey - we worked with over 2,000 companies worldwide, assembled a fantastic team and raised $2M from angel investors. At our peak I managed 8 direct reports and a technology budget of ~$400k annually.

Peg also offered up plenty of interesting technical challenges. The platform had to track and intelligently rank more than 2 million influencers, tag many billions of photos and videos, and use natural language processing to identify influencers mentioning brands. In 2019, Peg joined forces with Roxhill Media where the platform formed the core of their influencer offering.

Makers (2013 — 2014)

Shortly after it was founded, I joined Makers (or Makers Academy as it was known at the time) as a Senior Coach responsible for the second half of the course. I was responsible for running the course's second half focusing on web technologies including Ruby on Rails, SQL and JavaScript.

It was fun to design a curriculum covering such a breadth of material in just a few weeks, and to teach so many incredible students, who have gone on to jobs at the likes of Facebook, GDS, Thoughtbot, Pusher, Pivotal Labs and Amazon.

Consultancy (2006 — Present)

For almost a decade and a half, I've acted as a consulting software engineer or (more recently) interim CTO for a wide range of clients - from Fortune 500 companies, to early stage startups, to charities and NGOs. I also spent a year working on-site with GrubWithUs (now GOAT) in Venice Beach. If you'd like to work together, drop me a line.